.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when adapted to snagging billions in equity capital each year, have actually raised nearly $360 thousand up until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That decline results from market concentration, heightened regulative stress, as well as financial uncertainties.ADWEEK consulted with 5 VCs who continue to invest in adtech business, in spite of these problems, regarding what they are actually trying to find and also what they prevent. Probably unsurprisingly, these clients are targeting possibilities in privacy-focused technologies and also industry-specific regions like hooked up TV.